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Tracking

One of the strengths of broadcasting emails is that they can be tracked. Here at The Lead Supply we use platforms that are underpinned by some very sophisticated tracking and reporting. However, it’s not just about producing reports, we take the data and use the information to target specific recipients, improve results, tweak designs and structure further campaigns based on click behaviour.

Here is a flavour of some of the information we find out:


  • .Open rates
  • .Click through rates
  • .Who’s read your email and their demographic profile
  • .Who hasn’t read the email and their demographic profile
  • .Who likes your proposition and their demographic profile
  • .Who loves your proposition and their demographic profile