Relax, we do the hard work!

Relax, we do the hard work

The world of email marketing is constantly changing and we continually refine and improve our approach. We understand what it takes to deliver successful campaigns.

Our full turn-key solution takes clients from concept, to delivery and completion of their campaigns - helping you connect with potential customers to make more sales.

We have all the resource you will need

Our team consists of lead consultants, account managers, data specialists and back office support - who are all driven by one motive, results.

Account management

Personalised to your needs

Our account managers are highly skilled, experienced consultants and they will guide you through the process from concept to completion of your campaign. Do not feel that you have to brainstorm clever strap-lines, messages, offers etc – that’s our job! The Partnership with our clients ethos of the business - forms the basis of how your account manager will run your campaign. We know that the more successful your campaign, the more likely our business relationship grows and prospers – we share the same goals!

So what do they do?

Set and agree the campaign objectives and expectations
Identify and extract the target audience for your campaign
Work alongside our graphic designers to produce a clever, stimulating design
Agree a campaign strategy and despatch programme
Assist with lead follow up, supplying at a rate that is manage-able
Work with data pools and creative messaging to improve your campaign results
Assess final results, ensuring a good return on investment is met

People working out the best layout for a campaign

Creative

Understanding visually

Here at The Lead Supply, we feel that one of our real strengths is creative. The design has to be carefully crafted to ensure it safely passes all firewalls and hits the inbox, whilst at the same time grabbing the attention of the recipient – enticing them to click through. This is a real skill and The Lead Supply have perfected the art of engaging prospects by creating emails with huge impact.

To see examples of our creative, please visit the portfolio section.

data

Maximising potential

The foundation for any successful campaign is the data. It must be current, specific and accurate. We have access to over 1,500,000 records to choose from, allowing us to cherry pick the prospects that suit your proposition.

We can extract your audience by the following main criteria:

Industry Sector (by SIC code or business description)
Geographical Area (by region, county, city, town or postcode)
Company Size (by employees or turnover)
Job Title (role within the organisation)

Wherever possible, we try to collect additional data on our companies and contacts.

This enables you to also filter by:

Incorporation Date
Fleet Size
Age
Gender

Tracking

Performed in real time

One of the strengths of broadcasting emails is that they can be tracked. Here at The Lead Supply we use platforms that are underpinned by some very sophisticated tracking and reporting. However, it’s not just about producing reports, we take the data and use the information to target specific recipients, improve results, tweak designs and structure further campaigns based on click behaviour.

Here is a flavour of some of the information we find out:

Open rates
Click through rates
Who’s read your email and their demographic profile
Who hasn’t read the email and their demographic profile
Who likes your proposition and their demographic profile
Who loves your proposition and their demographic profile

Results

Pay for the leads generated

Our aim with all our campaigns is to generate the highest possible return on investment for our clients. The more quality leads we generate, the more successful the campaign. The definition of a lead will be defined by the campaign brief and objectives. Our aim is to ensure each lead has gone through a thorough customer journey, qualified by the correct targeting and campaign message.

An excited woman that has just got a sale

Requests for information

These are recipients who have seen the subject line, opened the email, clicked through to the landing page, read the proposition and then submitted the enquiry form by clicking to Request more information - registering their immediate interest.

These leads are emailed to you in real time and we recommend immediate follow up.

Online purchases

These are recipients who have seen the subject line, opened the email, clicked through to the landing page, read the proposition and then submitted the enquiry form by clicking to Purchase online - registering their intention to purchase the product or service on your website.

These leads are emailed to you in real time and we recommend waiting for 24 hours to check they made the purchase. You can then follow-up any dropped baskets and contact the recipients to cross-sell other products and services.

Downloads

These are recipients who have seen the subject line, opened the email, clicked through to the landing page, read the proposition and then submitted the enquiry form by clicking to Download the brochure - registering their interest in finding out more on your products or services. Some clients also integrate white papers and videos for recipients to download too.

These leads are emailed to you in real time and we recommend following up 24 hours after they have downloaded, giving them ample time to digest the information before being called.

Truly effective email marketing requires a whole host of specialist skills